MARKETING STRATEGY, DESIGN, AND INTELLIGENT SYSTEMS
Build smarter around what already works.
AI now touches the places where people meet your company: your website, your content, your service experience, your workflows, and your internal knowledge. 2113 Labs is built for that intersection. Build useful AI without the data center, the department replacement plan, or the generic bolt-on bot.
Delivered a consistent ROI of 400+ percent, year-over-year, through social activation for a Fortune 500 finance brand. Achieved 300% audience growth in 2 weeks, resulting in direct sales leads for a modular housing brand. Connected content marketing with event activation to deliver an ROI of 800% for a travel brand. Grew the social audience for an EDM artist by 300% in less than 1 year.
We are a marketing strategy, design, and intelligent systems studio. We help companies build smarter ways to communicate, operate, and grow.
2113 Labs helps companies turn brand, content, workflows, and internal knowledge into systems that move with clarity, taste, and purpose. We combine marketing strategy, design, emerging technology, and AI implementation to help teams extend what they already do well.
Our current focus is AI That Carries the Plot: a guided path for companies ready to bring AI into the work that already matters. We help teams build practical systems around customer experience, internal knowledge, content, workflow, voice, guardrails, and adoption. Start with the work. Give it structure, memory, and reach.
OUR CAPABILITIES
AI Strategy and Systems Design
Customer Experience and AI Representatives
Knowledge Architecture and Workflow Mapping
Brand Voice, Guardrails, and Adoption
Marketing Strategy and Content Systems
Design, Campaigns, and Experiential Concepts
AI THAT CARRIES THE PLOT
Build AI that knows its role, carries your standard, and supports the work already in motion.
01
THE OPENING MOVE
Start with the right move. In this focused strategy engagement, 2113 Labs identifies where AI can create meaningful value across customer experience, content, internal workflows, knowledge access, team support, and brand consistency. The result is immediate clarity: what to build first, where to focus, and how AI can extend the work your company already does well.
02
THE PLOT MAP
Turn possibility into a practical plan. The Plot Map gives your team a clear roadmap for AI implementation, including prioritized use cases, recommended tools or build paths, voice and behavior guidance, adoption considerations, and a 30–90 day action plan. It is designed to help leadership move from curiosity to confident direction.
03
THE INTELLIGENCE LAYER
Build AI around the work that matters. 2113 Labs guides the design of customer-facing and internal AI systems that support real business needs: AI customer representatives, concierge systems, knowledge engines, onboarding companions, content support tools, workflow guides, research assistants, and creative operations systems. We define what the AI does, how it behaves, what it knows, what standard it carries, and where it hands off to your team.
04
THE COMPANION PHASE
Bring the system into motion. Once the AI system is designed, 2113 Labs supports testing, refinement, team adoption, and practical integration. This phase helps the system become useful inside daily work: trusted by the team, aligned with the brand, and connected to the workflows it was built to support.
05
THE CONTINUITY PASS
Return after the system has lived in the wild. The Continuity Pass reviews what is working, what is drifting, what needs adjustment, and where the next layer of value may be hiding. We refine voice, strengthen guardrails, improve workflows, and make sure the AI continues to carry the plot with clarity, purpose, and control.
Case Studies
1
From Obscurity to Center Stage: How a New Building Materials Brand Made a Massive Impact Without a Big Budget
The Challenge
A bold new player was entering the fiercely competitive building materials market—armed with cutting-edge products but zero brand awareness. Most of their marketing budget was already spent on a booth at a major industry trade show and they were stuck in a low-traffic location. The event was just three months away, and the CEO had one big fear: What if no one shows up?
The Insight
We knew traditional trade ads would hit the right audience—but once, and only once. This product required multiple exposures to truly understand what makes it unique. We looked deeper and discovered that architects and real estate investors—key buyers—were spending far more time on Instagram than with the trades. With the right strategy, we could hit them repeatedly, meaningfully, and for far less money.
The Move
There was no time (or budget) for new video shoots. So we got creative. Collaborating with the company’s internal design team, we transformed raw CAD files into high-impact Instagram Reels—infusing them with motion graphics, dynamic editing, and tight sound design. Then, using highly targeted boosting, we made sure views came from people who mattered, especially those already attending the upcoming show.
The Results
In just four weeks, we took the brand from social zero to hero. The Instagram account exploded with engagement and followers. At the trade show, the “forgotten” booth became a destination—packed from open to close, drawing coverage from press and industry influencers alike. And the best part? Thousands of highly qualified leads.
The Lesson
Don’t just show up—show up with purpose. Even with limited resources, a well-placed message, delivered the right way to the right audience, can transform a brand’s trajectory. When time and money are tight, creativity fused with strategy becomes your unfair advantage.
2
From Friction to Flow: How We Helped a National QSR Chain Run Their Easiest—and Most Engaging—Contest Ever
The Challenge
A major quick-service restaurant (QSR) brand wanted to run a high-impact sweepstakes promotion. But the clock was ticking. Traditional printed game pieces weren’t just slow, they were a logistical headache. Distribution to thousands of locations, staff training, environmental concerns, and an inconsistent customer experience. There had to be a better way.
The Insight
What if the game didn’t live on paper—but in the world around you? We saw a chance to transform the promotion into something faster, more scalable, and way more fun. Instead of printing and shipping game pieces, we designed a digital experience powered by AR. No plastic. No paper. No staff training.
The Move
Using webAR technology, we launched a nationwide sweepstakes without requiring a single app download. (Because let’s face it, 72% of people abandon a task if it requires downloading an app.) All customers had to do was scan a code in-store. Instantly, a virtual treasure chest appeared in front of them. Tap to open. See if you’ve won. Share the fun with friends on social.
The experience was sleek, seamless, and sharable. And because it ran in the browser, it didn’t require costly updates to the brand’s existing loyalty app or complicated integrations with point-of-sale systems.
The Results
The sweepstakes launched on time—with zero printed materials, zero shipping delays, and zero operational disruption. Participation soared. Customers loved the interactivity, the surprise, the magic of seeing a game unfold right in front of them.
The Lesson
When old systems feel too slow, too heavy, or too complicated—it’s time to change the game. Literally.
3
From Low-Key to Must-See: How We Used Livestreaming to Reinvent a VIP Event Series Without Disrupting the Vibe
The Challenge
A long-running VIP event series for a major brand had started to lose its edge. The events were still well-produced—but the crowd wasn’t evolving, and the buzz was fading. Younger audiences weren’t showing up. Rising stars and cultural icons weren’t interested. Why? They didn’t know what it was. The events had no visibility beyond a tight-knit group of loyal customers, and that lack of awareness made it hard to attract the kind of talent who could take things to the next level.
The Insight
The answer wasn’t to force more cameras into the room. In fact, the organizers didn’t want that. Neither did the guests—or the talent, whose contracts limited any use of their likeness to just 30 days post-event. There would be no flashy recap videos, no backstage interviews, no sit-down content. So we asked: What if we didn’t document the event at all? What if we built excitement before it even started?
The Move
We flipped the script. Instead of trying to capture the experience, we created a new layer of it—live and in the moment. By producing high-quality livestreams on Instagram hours or even minutes before key events, we gave the talent space to shine on their own terms. Think casual Q&As, behind-the-scenes cooking demos, pre-show rituals. The audience got exclusive access. The talent got total control. And the event series? They got exactly what they needed: attention.
Word spread quickly. Within months, the event series went from unknown to unmissable. What started in low-key venues scaled to stadiums. And the talent followed. A-listers weren’t just saying yes—they were asking how to be part of it.
The Results
No production crews. No guest discomfort. No post-event scramble. Just smart strategy, authentic content, and a live-first mindset that turned a fading program into a cultural magnet.
The Lesson
You don’t need to capture everything to create something unforgettable. Sometimes, the best marketing isn’t what happens at the event—it’s what happens around it. When you meet talent and audiences where they already are, you don’t just get attention. You earn it.
The Lab Report explores brand intelligence, AI adoption, design systems, cultural strategy, and the ways companies build smarter around what already works.
WHAT'S INSIDE?
Thought leadership on brand, AI, design, and creative systems
Practical strategies for customer experience, content, and internal intelligence
Field notes for companies ready to move with clarity
CONTACT US
PHONE
424-900-2113
We are a remote company based in Los Angeles with our entire team in California
ADDRESS
WEST HOLLYWOOD, CA 90046